Recruitment Advertising Guide

Talent Acquisition supports departments across the University of Oregon in attracting, recruiting, and maintaining a diverse, highly qualified, and inclusive workforce. Through our local, national, and regional advertising efforts, we encourage applications from candidates with a broad range of backgrounds, perspectives, and experiences. 

The information found in this guide provides guidance and advertising resources for the position that you are currently trying to fill based on three recruitment categories – Faculty, Officers of Administration, and Classified. Recruitment advertising guidance varies based on the type of type of position you are hiring for.

Advertising Strategies by Position Type

Recruitment Advertising Focus Group

In Fall 2017, the Talent Acquisition team invited all HR Partners to attend a recruitment advertising focus group. The meeting covered the results of the Spring 2017 Recruitment Advertising Survey, shared utilization statistics, provided an update on our enterprise-wide contract with The Register-Guard, and solicited input on a strategic advertising resource guide.

In February 2018, Talent Acquisition and University Communications invited all HR Partners to attend a Recruitment Advertising Update Meeting as a follow-up to the Fall 2017 focus group. The meeting covered the upcoming launch of a new internal process to post job advertisements in The Register-Guard, and showcased the new Recruitment Advertising Resource tool located on the HR website.

Access the PowerPoint presentations given at the focus group meetings using the following linked images.

title slide for the advertising focus group presentation on September 27, 2017

cover slide for recruitment advertising powerpoint presentation

Recruitment Resource: Working at the UO

As a reminder, the Working @ UO section of the HR website is a useful recruiting resource. This website highlights the advantages of working at the UO and living in Eugene – serving as a marketing tool to attract candidates.  A link to the Working @ UO section provides useful information that hiring department representatives or search committee members can share with candidates during the interview process.